Klaviyo is a powerful customer data platform that integrates seamlessly with Yuzu to provide detailed customer insights for personalized print campaigns. This guide covers how to connect Klaviyo to Yuzu, the customer data available, and key use cases.
App Type
Klaviyo is a customer data platform (CDP) that enables Yuzu to fetch customer details for dynamic personalization and segmentation.
Standard Variables Pulled Through
When Klaviyo is connected to Yuzu, the following standard customer data variables are synced:
Customer Data
Customer name (First name, Last name)
Email address
Phone number
Location (e.g., city, state, country)
Last purchase date
Total purchase count
Lifetime value (amount and currency)
Customer tags (e.g., VIP, churn risk, frequent buyer)
Unique variables created by other marketing apps synced with Klaviyo (e.g., referral sources, campaign interactions)
Custom Variables Accessible
Klaviyo also allows Yuzu to fetch custom data for advanced personalization:
Custom Fields
Behavior-based attributes (e.g., time since last engagement, email click rates).
Preferences and interests (e.g., product categories, communication preferences).
Segmentation Data
Segments defined in Klaviyo (e.g., "Loyal Customers," "High Spenders," "First-Time Buyers").
Features and Use Cases
Dynamic Personalization
Use Klaviyo customer data, such as lifetime value, purchase history, and custom fields, to create tailored print templates for personalized marketing.
Segmentation-Driven Campaigns
Leverage Klaviyo segments (e.g., Loyal Customers, Dormant Customers) to target specific groups with relevant content, such as VIP offers or first-time buyer messages.
Retention Campaigns
Boost retention by targeting customers at risk of churn with personalized incentives or re-engagement offers.
Implementation Steps
1. Connect Klaviyo to Yuzu
Log in to your Yuzu dashboard.
Navigate to the Apps section and select Klaviyo.
Authenticate the connection by providing your Klaviyo API key.
2. Verify Data Sync
Confirm that customer data is syncing correctly in the Yuzu dashboard.
Check that key attributes and custom fields are visible and accessible.
3. Create Personalized Campaigns
Use the Fetch Klaviyo Customer Profile Flow Action to retrieve customer data for incoming orders.
Leverage Klaviyo segments and customer details in Yuzu to design templates.
Assign templates to flows for automated and dynamic printing.
Troubleshooting Tips
Missing Data:
Ensure that the Klaviyo API key is correctly configured.
Check that all relevant attributes are active in Klaviyo.
Sync Issues:
Re-authenticate the Klaviyo app in Yuzu to resolve any connectivity problems.
Custom Fields Not Appearing:
Verify that the custom fields are properly set up in Klaviyo and mapped correctly in Yuzu.
By integrating Klaviyo with Yuzu, you can harness the power of customer data to create personalized and impactful print campaigns. For further assistance, reach out to support via live chat.