Shopify is one of the most popular eCommerce platforms and integrates seamlessly with Yuzu to enable personalized printing and automated workflows. This guide covers everything you need to know about connecting Shopify to Yuzu, the data available for personalization, and key use cases.
App Type
Shopify is an eCommerce platform, providing your store’s order, product, and customer data to Yuzu for personalization and automation.
Standard Variables Pulled Through
When you connect Shopify to Yuzu, the following standard variables are automatically synced:
Order Data
Order ID
Order date
Total value
Discounts applied
Order tags
Customer Data
Customer name (First name, Last name)
Email address
Phone number
Shipping address
Order count
Lifetime value (amount and currency)
Average order value (amount and currency)
Customer tags
Product Data
Product titles
Quantities
SKUs
Variant options
Product image URLs
Custom Variables Accessible
In addition to standard data, Yuzu can access custom fields from Shopify to enhance your personalization capabilities:
Meta Fields
Custom data fields for orders or products (e.g., engraving details).
Enriched Data
Additional fields created through custom Shopify setups or API integrations.
Order and Product Line Item Attributes
Attributes specific to individual order line items or product line items (e.g., custom selections, personalization options).
For detailed instructions on how to add custom fields like gift messages, see our guide: How to Add Custom Gift Messages to Your Shopify Store: A Complete Guide.
Features and Use Cases
Dynamic Personalization and Targeted Marketing
Leverage variables like customer names, product details, and custom data fields to create tailored print templates. Use customer data such as tags, lifetime value, or order history to segment audiences and personalize content like thank-you notes, promotional messages, or order-specific details directly on printed materials. Highlight VIP offers for high-value customers or promote repeat purchases for first-time buyers.
Enhanced Order Fulfillment
Streamline your fulfillment process by printing personalized inserts automatically when orders are marked as fulfilled in Shopify, ensuring a streamlined process. Include customer notes, requested shipping details, or product-specific instructions to enhance the customer experience.
Comprehensive Data Utilization
Access and utilize enriched Shopify data, such as line item attributes and custom meta fields, to create detailed and context-aware print campaigns. Examples include gift messages, product bundles, and customized upsell opportunities.
Implementation Steps
1. Connect Shopify to Yuzu
Log in to your Yuzu dashboard.
Navigate to the Apps section and select Shopify.
Follow the prompts to authenticate your Shopify store.
2. Configure Data Sync
Ensure all relevant fields (e.g., metafields, tags) are active in your Shopify admin.
Verify that the correct data is pulling through to Yuzu.
Troubleshooting Tips
Missing Data:
Check that all required fields are active in your Shopify store.
Re-sync the app in the Yuzu dashboard if data is missing.
Printing Issues:
Ensure the correct template and printer are assigned in Yuzu.
Refer to the Troubleshooting Printing Guide for help.
Custom Fields Not Syncing:
Verify meta fields and tags are correctly configured in Shopify.
Contact Yuzu support for assistance with API integrations.
With Shopify integrated into Yuzu, you can automate personalized printing workflows and create highly tailored campaigns. For more advanced features or troubleshooting, reach out via our live chat.