Personalization is at the core of Yuzu, enabling you to create meaningful, tailored print campaigns that resonate with your customers. This guide explains how your connected apps power personalization and the variables you can leverage to craft impactful campaigns.
How Apps Shape Personalization
Your connected apps bring customer and order data into Yuzu, allowing you to:
Pull Data: Extract personalized details like customer names, product descriptions, images, and referral URLs.
Filter to Specific Templates: Use app-synced data to assign relevant templates based on customer and order information.
Enhance Engagement: Deliver content that speaks directly to individual customers based on their actions and preferences.
Key Apps and Their Roles
Here’s how some of the most common apps power your campaigns:
Shopify
Data Variables:
Customer details (e.g., name, email).
Order details (e.g., purchased items, shipping method).
Product details (e.g., descriptions, images).
Aggregated data sourced from other apps.
Use Cases:
Thank-you notes with personalized product descriptions.
First-time buyer incentives.
VIP campaigns recognizing high-value customers.
Social Snowball
Data Variables:
Referral URLs.
Customer referral activity.
Use Cases:
For customers with referral links: Print referral cards to encourage social sharing and repeat purchases.
For customers without referral links: Include incentives to start sharing and earning rewards.
Stamped
Data Variables:
Customer reviews.
Review content and ratings.
Use Cases:
For customers who have left a review: Highlight their review in thank-you notes to build trust and reinforce loyalty.
For customers who haven’t left a review: Encourage feedback with tailored incentives.
For high review counts: Recognize customers with rewards for their contributions.
Personalization in Action
Personalization works by dynamically inserting app data into templates. For example:
A Shopify order is ingested, pulling the customer’s name and the products they purchased.
A template is assigned, incorporating:
The customer’s name in the greeting.
A QR code for a referral URL from Social Snowball (if applicable).
A product image and description from Shopify.
The completed print material is automatically sent to your printer.
Best Practices for Personalization
Choose Relevant Variables: Only include details that add value to your message.
Test Your Templates: Preview how the dynamic variables appear to ensure accuracy and appeal.
Keep It Simple: Focus on one or two key messages per campaign to avoid overwhelming your customers.
Next Steps
Once you understand how apps shape personalization, move on to designing your templates. Head to the Designing Your Templates article to start creating your first print campaign.